"To become the undisputed provider of value golf in South Africa, offering a 4 star golf experience at a 3 star price."
The future of golf in South Africa
- Observatory Golf Club prides itself in being the most inclusive golf club in South Africa.
- The club believes that a successful golf industry in SA will be based on increasing the number golfers in the country from four hundred and fifty thousand to one million over the next 5 – 10 years.
- To accomplish this, Observatory believes clubs need to offer all golfers a broader range of value-focussed golfing facilities.
- Golf clubs need to focus on building diverse revenue streams other than just membership and green fees.
- Observatory has implemented an affordable green fee and membership fee matrix that will hopefully go some way in accomplishing these objectives and growing the market.